But I cannot make that promise about Jeff Bezos.
We all know that there was an article in the NY Times about us evil, evil, horrible publishers colluding against the poor, wittle book seller innocent Amazon. (I may be simplifying things a bit.)
Sue me, I’m feeling mean today.
When things like this happen, and the news comes out, every blog and every article (barring some industry specific ones) make publishers out to be these money hungry monsters. Like we’re all sitting on big piles of money laughing about all those dumb customers buying expensive eBooks.
Oh, would that our lives look like that.
Really, we’re sitting around trying to figure out how to get our rapidly dwindling audience of readers to a) keep reading and b) read more. I know, I know. How could we??
So when Amazon comes along, with its “Oh, we’re selling eBooks at a loss to keep our customers happy you evil publishers!” it’s more than little offensive to those of us who honestly love reading and want to spread the good words among the populace, but can’t, because we don’t have any money to do so. Because you know what happens? Amazon knows that they can come back and say: This is the standard; we are now going to give you less money for the same product so that we can sell it for a cheap price.
I realize that the way we do business is not working. And there are many, many problems within the publishing industry. We’re doing our best to catch up.
However, I think that with most book stores, publishers feel a sense of partnership. Amazon is a bully. They want to get their grubby little paws on every aspect of an industry they honestly don’t care all that much about. I keep saying “they” but I should say “Bezos.”
I’ve been talking about him for years, I know. But seriously. Do you know what’s going to happen when Amazon slashes the eBook prices of those books you love so much?
Independents will not be able to compete. Brick and Mortar will not be able to compete. None of us will be able to compete. Because they are a behemoth. Did you know that the agency model actually made Amazon more money? What does that tell you? This isn’t about the profit for them. It’s about the power and squashing the competition.
But we need competition! Do you really want one company controlling what kind of books you do or don’t see? I understand that it shouldn’t be on the shoulder of the readers to see through all of this… that you should be able to just buy the cheapest and have that be that. But if you care about the books you read and the authors who write them and the people who help get them into your hands, think twice about where you’re buying your book. It matters. Books aren’t such a huge moneymaker that we can disregard our customers. Every single book buyer has an effect on all of us. This industry is not doing so well. But we all got into books because we love them. I can personally guarantee that it was not for the money.
And that brings me what is most terrifying about this episode. It’s just another instance of the government supporting Big Business. Not to say, of course, that the Publishers are mom and pops. But, I have a strong feeling that Amazon lobbyists had quite a bit to do with this investigation. This outcome will have a huge effect on independents, as well. In a nation where being a corporation means you have more rights than I do, it’s not all that surprising. Money talks, people. I just wish it wasn’t saying such hateful things.